We make space for childhood dreams
We make space for childhood dreams
Mission & Vision
Mission - We
make space for
childhood
dreams
We believe in a world where children are little explorers, unique artists and courageous dreamers. Children are allowed to dream and live their dreams,individually and borderless.Flexbag is the faithful companion on daily journeys of discovery and the safe place where childhood dreams are in good hands.
Vision - As a
family business,
we revolutionize the childrens’ bag market
With child's eyes, we look at a world full of wonders, discoveries, opportunities and the magic of the new. Our heart beats for children, their families and our partners. We place their dreams at the center of everything we do, bringing them the greatest joy. We are making bags the most flexible and innovative supporters of the developmental journey of children young and old.
Our Values
Belonging
We value belonging and believe in inclusion, community, exchange, team spirit and collective effort.
Creativity
We value creativity because we want to fulfill the dreams of our target groups through innovation.
Playfulness
We value playfulness because we believe in fun, lightness and believe in the perfect flow.
Integrity
We believe in our role as a role model.
Health
We value health, because we are convinced that healthy people are happier and more successful.
Brand Promise
Ease of use
Kids are our primary users and only products that are intuitive make them happy
Health & Comfort
We understand that for the users our bags need to be comfortable to wear - for our shoppers they must protect the highest good: The health & safety of the child
Collectability
We offer the hottest and newest IP on the market
Sustainable Quality
For us true sustainability is extending the useable life-time of every product and is made of such high quality, that it does not break even in rough environments.
The founders
Great products start with big ideas—and big ideas start with people who care. At Flexbag, we’re not just designers or entrepreneurs; we’re parents, dreamers, and innovators who believe in giving kids the freedom to express themselves.
Sebastian
turns ideas into reality. He founded a factory in China that now employs 125 people, supplying world-leading automotive manufacturers. His deep knowledge of production, materials, and supply chains ensures that Flexbag ONE is built with the same precision and durability as the world’s top products.
Martin
brings a wealth of commercial and strategic experience from working with Procter & Gamble, Red Bull, and the LEGO Group. He knows a thing or two about how to build highly successful brands that fuel imagination and adventure.
Together, they combine expertise in toys, branding, manufacturing, and logistics giving Flexbag the best of all worlds: fun and functionality, creativity and quality – all paired with strong business acumen, senior leadership, and a data-driven bias to action. While just getting started, both visionaries are highly dedicated to crafting the future of kids’ backpacks and giving space to childhood dreams.
Our Youngest Product Managers – The Real Experts
Every Flexbag is thoroughly designed through children's eyes - so naturally, we brought in the best consultants for the job:
Martina (3)
Our Product Manager for Flexbag ONE, because tiny explorers deserve the perfect backpack for their daily expeditions.
Mia (9)
The Product Manager for Flexbag TWO, making sure bigger kids get all the features they want and need in our upcoming elementary school backpack.
Tim (7)
Our Product Manager for Collectibles, because nobody knows more about trending cartoon characters and their features than Tim does!